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30. October 2024

Sharp MA262: The kitchen revolution – 4-in-1 microwave oven with real airfry

Sharp has taken a big step forward with the MA262, proving once again that innovation and quality can go hand in hand

30th October 2024 – Sharp proudly presents the MA262, a revolutionary 4-in-1 microwave oven with real air fry that redefines the way we cook. With its Truefry technology, the MA262 offers an innovative solution for health-conscious consumers who don’t want to compromise on the flavour and texture of fried food. In the highly competitive microwave oven market, the MA262 stands out with its unique combination of microwave, air fryer, grill and convection oven.

The multi-functionality of the MA262 is highlighted by its four main functions:

Microwave – heat up quickly

The microwave function of the MA262 offers fast and efficient heating and defrosting of your food without compromising on quality. Equipped with the latest technology, Sharp guarantees even heating for perfect results every time.

A real air fryer

The Truefry technology is at the centre of the MA262. Unlike other microwave ovens on the market that only offer simulated frying, the MA262 has a top-side fan and heating system that provides an authentic air fryer experience. The included frying basket and tray ensure crispy and tasty results that are otherwise only found in professional deep fryers.

You can even grill it

The MA262’s integrated grill adds another dimension to your cooking options. Whether juicy steaks or golden-brown toasts, the grill ensures perfect browning and roasted flavours that take all dishes to a new level.

Baking with convection

The convection function allows you to prepare oven recipes in your microwave oven. From cakes to casseroles, the MA262 distributes the heat evenly, ensuring consistently high baking quality.

In addition to its multifunctionality, the MA262 is also a prime example of energy efficiency. Compared to conventional ovens, the MA262 consumes up to 80% less energy in air fry mode compared with an electric oven, which not only benefits the environment, but also your electricity bill. This makes the appliance an efficient alternative to a conventional oven.

Priced at £209.00 and available from the fourth quarter of 2024, Sharp is setting new standards in kitchen technology. The MA262 is not only a testament to Sharp’s decades of success in the microwave category, but also a commitment to constantly innovating and improving our customers’ cooking experience.

Sharp invites you to become part of this culinary revolution and discover new flavour horizons with the MA262. Get ready for an exciting launch that will conquer the world of microwave ovens and take air frying technology to a new level.

You can download images and further information here.

About Sharp

Sharp Corporation has been contributing to the development of electronics for more than 110 years. Based on the spirit of its founder, "to create products that other companies want to imitate," the company strives to continuously develop innovative products and core technologies. To deeply embed its business philosophy of "sincerity and creativity" in its workforce, Sharp has established the following mission: "With sincerity, we observe people's daily lives. With creativity, we create new experiences." This mission reflects Sharp's commitment to the principles of its founder and to creating values that distinguish the company. By leveraging its strengths – sharp insight, unique technology and agility – Sharp aims to provide new life experiences tailored to users and promote collaboration to position itself as a company that creates "new cultures". Sharp Corporation employs 40,123 people worldwide (as of 31 March 2025) and achieved consolidated annual sales of 2,160,146 million yen in the fiscal year ending 31 March 2025. For more information, please visit: https://global.sharp/

Press contact:

Sharp

Kai Thielen (Director Marketing EU) E-mail: sharp@rtfm-pr.de

Agency

rtfm GmbH Sven Schirmer Nadine Krämer E-Mail: sharp@rtfm-pr.de Telefon: +49(0)911 310 910 87