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4. September 2025

IFA 2025: Powerful sound, compact design – the new home cinema highlights from Sharp

The new line-up brings home cinema sound and the new Roku TV Ready at an affordable price

Berlin, 4th September 2025 – At this year’s IFA 2025 in Berlin, Sharp is focusing on an excellent home cinema experience with six new soundbars ready to hit the market. Among the sound highlights are the most affordable Dolby Atmos soundbars to date, an ultra-slim Dolby Atmos soundbar with neodymium speaker drivers and the new practical Roku TV Ready function, which guarantees smooth setup of soundbars with Roku TVs. 

Six new soundbars: Dolby Atmos, DTS:X, ultra-slim and more

To ensure that every word and every sound is reproduced with exceptional clarity in action scenes and thrilling dramas, the new soundbars feature premium 3D surround technologies. Dolby Atmos and upward-firing drivers deliver the perfect 3D surround effect in any living room – and at an unbeatable price point. Other audio formats such as DTS Digital Surround and DTS Virtual:X are also fully supported.

In terms of design, Sharp has placed great emphasis on compact solutions that do not obscure the TV. The ultra-slim Dolby Atmos Bar HT-SBW320 with neodymium speaker drivers is only 3.6 cm high! The soundbars support HDMI (eARC), Bluetooth for wireless audio streaming, as well as optical and AUX connections.

In terms of design, Sharp has placed great emphasis on compact solutions that do not obscure the TV. The ultra-slim Dolby Atmos Bar HT-SBW320 with neodymium speaker drivers is only 3.6 cm high! The soundbars support HDMI (eARC), Bluetooth for wireless audio streaming, as well as optical and AUX connections.

Thanks to the new Roku TV Ready feature, your home TV experience remains undisturbed: The new feature enables easy, guided and simple setup of compatible soundbars with all Sharp Roku TVs. Thanks to the improved HDMI CEC protocol, only one remote control is needed to control the TV and soundbar. The soundbar settings can be accessed on the TV at any time.

The following six new soundbars from Sharp will be available from October 2025:

  • HT-SB121 – (£64.99) / 2.0ch 120W
  • HT-SB145 – (£69.99) / 2.0ch 150W
  • HT-SB304 – (£119.99) / 2.0ch 180W w/Dolby Atmos + DTS Virtual:X
  • HT-SBW121 – (£99.99) / 2.1ch 240W
  • HT-SBW310 – (£149.99) / 2.1ch 330W w/Dolby Atmos + DTS Virtual:X
  • HT-SBW320 – (£179.99) / 2.1ch 360W ultra-slim w/Dolby Atmos + DTS Virtual:X

Audio & Home Cinema: Excellent entertainment – for everyone

Sharp is causing a sensation in the home cinema audio sector at IFA 2025: With the 5.1.2 Sharp Q Soundbar and wireless rear surround speakers, Sharp presents the winner of the 2025 EISA Award in the “EISA SOUNDBAR SYSTEM 2025–2026” category. The home cinema speakers were tuned in collaboration with French sound experts Devialet.

Announcement: ASA (Automatic Safety Alerts) demonstration at IFA 2025

Customer safety is Sharp’s top priority. That is why Sharp will be demonstrating a safety feature that warns customers of disasters at this year’s IFA 2025 in Berlin. Automatic Safety Alerts will be demonstrated on Sharp devices to show how they can warn people more effectively of dangers.

About Sharp

Sharp Corporation has been contributing to the development of electronics for more than 110 years. Based on the spirit of its founder, "to create products that other companies want to imitate," the company strives to continuously develop innovative products and core technologies. To deeply embed its business philosophy of "sincerity and creativity" in its workforce, Sharp has established the following mission: "With sincerity, we observe people's daily lives. With creativity, we create new experiences." This mission reflects Sharp's commitment to the principles of its founder and to creating values that distinguish the company. By leveraging its strengths – sharp insight, unique technology and agility – Sharp aims to provide new life experiences tailored to users and promote collaboration to position itself as a company that creates "new cultures". Sharp Corporation employs 40,123 people worldwide (as of 31 March 2025) and achieved consolidated annual sales of 2,160,146 million yen in the fiscal year ending 31 March 2025. For more information, please visit: https://global.sharp/

Press contact:

Sharp

Kai Thielen (Director Marketing EU) E-mail: sharp@rtfm-pr.de

Agency

rtfm GmbH Sven Schirmer Nadine Krämer E-Mail: sharp@rtfm-pr.de Telefon: +49(0)911 310 910 87